What's New in LAB Technology

What's New delivers the best coverage of new products and innovative technologies to the THREE key sectors of the Australian and New Zealand laboratory market. Established in 1990, the magazine features sections focusing on Clinical Diagnostics, Analytical and Life Sciences, supports key industry events such as ComBio, AACB, SIA Showcases, Lorne Conferences, ASM and more.

What's New in LAB Technology is available to readers throughout Australia and New Zealand free of charge, provided they register and qualify. All readers need to be a proven or potential purchaser of laboratory equipment.

Target Audience

Every laboratory facility in Australia (government and private) and New Zealand, including universities, hospitals, biotech, research and clinical. Qualified readership includes department heads, lab management, and senior scientific and technical officers. Click here for a sample reader list.

Audited Circulation

As of March 2010 total CAB audited circulation (Aust + NZ):
6,233 readers (74% personally requested).

Reader Demographics

Circulation by Job Title

	Lab Management	20%
	Lab Director/Department Head	15%
	Technical Officer	15%
	Corporate Management	14%
	R&D/Quality	11%
	Consultant	9%
	Lab Personnel	8%
	Education	5%
	Other	3%

Circulation by Main Business Activity

	Analysis/Testing - Industrial/Commercial (food/chemical/pharmaceutical/mining etc.)	20%
	Research - Life Sciences	13%
	Analysis/Testing - Clinical/Life Sciences	13%
	Research - Clincal/Medical	12%
	Education/Training	10%
	Research - Other	10%
	Technical Service Maintenance	9%
	Analysis/Testing - Environmental Waste	5%
	Quality Assurance	5%
	Analysis/Testing - In Non-Laboratory Environment/Other	3%

Contact Us

For further information on advertising options in this or any other Westwick-Farrow publication visit the Rate Card page, or click here to contact your nearest Westwick-Farrow account manager.