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Material SpecsAs part of our guarantee of top-quality service, all incoming digital material is scrutinised for possible problems in reproduction. If problems are identified in your material you will be advised of what we have found. Often, with your permission, we can correct the problem or you may wish to replace the material. We are here to assist you maximise the quality of the reproduction of your material. However, Westwick-Farrow does not take responsibility for the repair, quality or integrity of any digitally supplied advertising.
We offer a complete ad design facility. Small changes or other minimal artwork is not charged. Charges for all design services will be made separately. Correction proofs, if required, are supplied for advertisements received by deadline. Should extensive work or author changes* be required, additional charges will be incurred at an hourly rate of $115. *Author changes are where an advertiser supplies copy or has agreed to copy and, on sighting the proof, makes extensive changes to the previously agreed/supplied copy.
Suppliers of digital advertising material are responsible for checking all files before sending to Westwick-Farrow. Any work undertaken by Westwick-Farrow to process non-compliant material will incur a charge. Due to the highly specialised and complex technical nature of image/plate setters, and to ensure the best quality reproduction of your material, Westwick-Farrow has the following guidelines. Any digital file that does not comply with these guidelines cannot be accepted.
FTP upload instructions Note: Our system does not accept folders so please zip multiple files.
We do not accept Film, Microsoft Publisher, Word, PowerPoint, Freehand, CorelDraw, TrueType fonts, Quark Express (Files will be sent to a bureau for conversion and incur a charge) Fonts Only postscript fonts will be accepted. All fonts must be embedded or supplied (both printer and screen). Do not artificially stylise fonts (eg: bold, italics) as simulation results in unsatisfactory output. Colour All files must be CMYK or greyscale. No embedded colour profiles are to be used. LAB or RGB colour modes cannot be used. Spot PMS colours can only be accepted upon prior arrangement. Accurate colour reproduction cannot be expected unless material complies with our guidelines and is accompanied by an accurate press quality digital proof. (Note: No standard office printer will give such proofs.) Transparency Recommended to rasterise (remove) all transparency. Proofs Authenticity to original material cannot be expected without supply of a proof. Colour accuracy cannot be expected unless an accurate press quality proof is supplied. (Examples of guidelines used by some printers can be found supplied by 3DAP on www.3dap.com.au.) Only proofs labelled as such will be sent to the printer for colour matching. While Westwick-Farrow will print as accurately as possible to such proofs, no liability is accepted. Images Must have a resolution of 300 dpi @ 100%, line art bitmap tiff files 1200 dpi. File types should be tiff or composite EPS. GIF, DCS, PICT files cause loss of quality or print errors and will not be accepted. JPEG files will only be accepted after being checked for quality, and should be converted into tiff format. Note that embedded JPEGs can cause print errors and should not be used. Bleed Minimum 3 mm is required for full-page advertisements only, and always allow enough space for trim. All smaller-sized ads should be made to the mechanical specifications given. Size Advertisements must comply with the correct size booked. PDFs We recommend that PDFs be created using the Westwick-Farrow job options, for users of Adobe CS3 and Acrobat 8. Click here to download. Preflight: Acrobat 8 preflight profile for checking your pdf is available here. Post CD/DVD to: Email: copy@westwick-farrow.com.au FTP upload: See above or contact copy@westwick-farrow.com.au for upload instructions Quickcut: Account with Quickcut required.
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